Title
Resolution - A Resolution of the City Council of the City Of Mansfield, Texas, Approving a Professional Services Agreement with RSM Design for the Branding and Wayfinding Design for the LinQ Innovation District, in an Amount not to Exceed $245,500
Requested Action
To Consider the Resolution Approving the Agreement
Recommendation
Approve the Resolution
Description/History
In an effort to identify, brand, and promote the city's innovation corridor, The LinQ, staff worked with Vieste and OmniPlan architects on recommendations for a professional branding firm to assist with these efforts. RSM Design submitted a branding and wayfinding signage design proposal for The LinQ innovation district. RSM Design has worked on notable and upscale districts such as Legacy West in Plano and the new development within the Fort Worth Stockyards. The goal of working with this design firm is to create elevated and cohesively branded districts with unique identities that will become well known to visitors around the world. The scope of work includes logo design, a full branding package, a website landing page, and a wayfinding signage schematic design.
Justification
To create a centralized district brand
Funding Source
TIRZ #1
Prepared By
Jason Moore