Title
Resolution - A Resolution to Consider Approving a Proposal With Ad Giants Ventures, LLC, of Dallas, Texas in an Amount Not to Exceed $185,000 for an Economic Development Production and Advertising Campaign
Requested Action
Approval of a Proposal With Ad Giants Ventures, LLC, of Dallas, Texas in an Amount Not to Exceed $185,000 for an Economic Development Production and Advertising Campaign
Recommendation
To Approve the Proposal With Ad Giants Ventures, LLC, of Dallas, Texas in an Amount Not to Exceed $185,000 for an Economic Development Production and Advertising Campaign
Description/History
Per direction from the MEDC Board and City Council, the MEDC staff has developed a strategic plan framework which outlines means and methods to create an awareness campaign for Mansfield among the brokerage, development, and business community. We believe we must think completely outside the box compared to our colleagues in the metroplex. To do so, hiring Ad Giants, with their proven experience in major advertising and marketing campaigns, will prove beneficial for generating awareness and recruiting new corporations to Mansfield.
Justification
This will assist MEDC is differentiating ourselves to businesses looking to relocate to the state and metroplex.
Funding Source
Mansfield Economic Development Corporation sales tax.
Prepared By
Jason Moore, Executive Director, Mansfield Economic Development Corporation